Selling In Winter? Tips to Help You Impress Potential Buyers


By John Voket

In the last segment, I began tackling the chilly
chore of trying to sell your house during the darker, colder and icier winter
season. So we will continue with some great advice courtesy of Dana Dratch, a
long-time Georgia real estate pro and writer who blogged on the issue recently

Dratch says as potential buyers come in out of the cold
or snow, make your home a comfortable and cozy sanctuary. Consider things such
as putting a warm throw on the sofa or folding back the thick comforter on the

She also suggests:

• Emphasizing winter positives. Is your home on a bus route or some
other vital service that is plowed or de-iced regularly in bad weather?

Setting up timers to make your home look warm and welcoming whenever prospective
buyers drive past, even if you're not home all the time.
• If you're not
actually going to be present, greet your buyers as if they were going to be
guests at a party. Set up a table with china and silver, have a plate of cookies
out along with some warm cider or even chilled bottles of water.
• Give the
home a nice aroma, but remember scented candles in every room or plug-in air
fresheners can leave buyers wondering what you're trying to mask.
• Pet
smells, smoke and musty odors can cling to curtains and carpets, so ask your
real estate agent or a friend to give it a sniff test. If you don't pass, clean
the house, air it out and replace drapes, carpets or rugs before you show
• Asking buyers to either remove shoes or slip on paper "booties" over
their footwear before touring the house, showing a great degree of pride in
ownership, according to one of Dratch's sources.

And depending
on where you live in the “snow belt,” how about promoting your home as a
year-round vacation spot? In some parts of the country, such as ski areas or
warmer regions where the snowbirds flock, Dratch says winter can actually be a
selling point.